There are five must haves on any website. These may be simple, but you would be surprised by how many websites do not have them. Many of these sites are in the form of the one pager, which is not a bad thing, but sometimes the implied brevity makes folks forget to include some obvious items.
The five are:
- An email address – Email addresses can be gotten in a number of ways. Getting a Google email, or opt for the Google Suite, gets you many other accesses to Google features. ALSO, most hosting companies give you one email per domain. In many cases you can have any number of email to your domain. The system can sort them out. Either way it makes you look much more professional and big.
- A phone number – Yes it may be old school, but some folks do like to chat with someone. Get the number from Google Voice, it is free and you can get whatever area code you need. You could also consider a form of text message, or a chat area on your site.
- The locations of the above items, as well as others is usually at the bottom of the page. Makes sure it is easily found, and that if there is a menu at the top of the page that there is a link. Also, make sure this information is on every page of your website.
- If you have social media presence make sure of two things. First, that the link works and that is going to the right account. If you are going to use the logo of the social platform, make sure the graphic also links. There is a reasonable debate on whether to write out the service such as Twitter, LinkedIn, etc. This most from the Search/Google view point. Also, remember that these are graphics, therefore the ALT tag plays a role.
- Speaking of ALT tags, make sure ALL of your images are a) properly sized for easy loading, b) properly file named, c) properly defined in the description of the graphic, d) made into a link and e) use proper keywords in the ALT tag itself.