The Google Knowledge Panel – First Step!

As more requests come for the Google Business Page the question has been asked about the Google Knowledge Panel. Here are a few tidbits on the Google Knowledge Panel, much of it from Google.

How is a knowledge panel created?

according to Google they are automatically generated when searching for entities that are in the Knowledge Graph.

In other words as things change on the Web, it will be reflected on the Knowledge Panel.

With that tidbit the first thing to do, RIGHT NOW, is to Google yourself. Then look to the right side of your screen and if you see stuff about you look at the item displayed and see is the words “Claim this Knowledge Panel” is there. If it is AND it REALLY IS YOU, then CLAIM IT RIGHT AWAY.

What this means is Google has found you, stuff on you which probably includes, books you have written, artciles, a website with your name or about you, social platform presence, Google Business Page, YouTube channel and maybe even a Wikipedia Page. There are other reasons that may be in play, the key here though is that YOU are in control, so CLAIM IT!

Under way

Changes to PMV Productions are under way as you may have noticed. The Top 1 classes will resume next week. Its looking like Monday 2pm MST time or the 3pm slot is the final choices. Am considering a Q&A 15-30 minutes before and after so that the full hour can be devoted to the week’s topic.

ALSO looking at adding a Lecture Series, since I was the prof, concentrating on a full talk. This may take on the Master Class format and concentrate on topics like Spreadsheets, Web Design and others. These may take shape around current events or needs as asked for. The length would be about 90 minutes each time.

ALSO a major re-vamp of the Your Google Business Page and you is underway. The main question to ask is “What would one more client, each month, mean to your business?”

Five of 31 Musts on Websites

There are five must haves on any website. These may be simple, but you would be surprised by how many websites do not have them. Many of these sites are in the form of the one pager, which is not a bad thing, but sometimes the implied brevity makes folks forget to include some obvious items.

The five are:

  • An email address – Email addresses can be gotten in a number of ways. Getting a Google email, or opt for the Google Suite, gets you many other accesses to Google features. ALSO, most hosting companies give you one email per domain. In many cases you can have any number of email to your domain. The system can sort them out. Either way it makes you look much more professional and big.
  • A phone number – Yes it may be old school, but some folks do like to chat with someone. Get the number from Google Voice, it is free and you can get whatever area code you need. You could also consider a form of text message, or a chat area on your site.
  • The locations of the above items, as well as others is usually at the bottom of the page. Makes sure it is easily found, and that if there is a menu at the top of the page that there is a link. Also, make sure this information is on every page of your website.
  • If you have social media presence make sure of two things. First, that the link works and that is going to the right account. If you are going to use the logo of the social platform, make sure the graphic also links. There is a reasonable debate on whether to write out the service such as Twitter, LinkedIn, etc. This most from the Search/Google view point. Also, remember that these are graphics, therefore the ALT tag plays a role.
  • Speaking of ALT tags, make sure ALL of your images are a) properly sized for easy loading, b) properly file named, c) properly defined in the description of the graphic, d) made into a link and e) use proper keywords in the ALT tag itself.